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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Insights - Xiaohongshu reaching new heights - Make it stand out</image:title>
      <image:caption>Image: Xiaohongshu</image:caption>
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      <image:title>News &amp; Insights - China’s E-commerce Market 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-04-22</lastmod>
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      <image:title>News &amp; Insights - E-Commerce Launch Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-04-12</lastmod>
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      <image:title>News &amp; Insights - 12 Important Shopping Festivals in China - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-06-05</lastmod>
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      <image:title>News &amp; Insights - The New Chinese Homeowner: A Look at Modern Chinese Interior Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.empressconsulting.se/blog/the-guochao-movement</loc>
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      <image:title>News &amp; Insights - The Guochao Movement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-04-25</lastmod>
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      <image:title>News &amp; Insights - The Chinese beauty market is “going green” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-04-25</lastmod>
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      <image:title>News &amp; Insights - Clean and Sustainable Beauty in China - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.empressconsulting.se/hem</loc>
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    <lastmod>2025-06-13</lastmod>
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      <image:title>Hem - VI KAN E-HANDEL I KINA</image:title>
      <image:caption>Empress Consulting är en oberoende konsultbyrå och specialister på e-handel och digital marknadsföring på den kinesiska marknaden. Vi utbildar företag om Kinas digitala landskap, analyserar varumärkens potential på den kinesiska marknaden samt erbjuder rådgivning vid en e-handelssatsning i Kina. Med närvaro i både Sverige och Kina har vi goda kunskaper om internationella varumärkens möjligheter och utmaningar när det gäller att driva e-handel på världens största e-handelsmarknad. Vill du veta mer? Kontakta oss!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/1602441625290-3VPWLC405C7E2TRQVK3T/Emma+Helena.jpg</image:loc>
      <image:title>Hem</image:title>
      <image:caption>VI ÄR EMPRESS Vi heter Emma &amp; Helena, och vi är grundarna av Empress Consulting. Tillsammans har vi över 15 års erfarenhet från Kina och den kinesiska marknaden. Vi talar språket och förstår kulturen vilket är en förutsättning för att lyckas med sin affärsverksamhet i Kina. Med vår erfarenhet av att driva e-handelsbutiker i Kina hjälper vi er att förstå det kinesiska digitala landskapet och gör er redo för världens största e-handelsmarknad. Hör av er! /Emma &amp; Helena</image:caption>
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      <image:title>Hem</image:title>
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      <image:title>Utbildning</image:title>
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      <image:title>Vi är Empress</image:title>
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      <image:title>Vi är Empress</image:title>
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      <image:title>Analys</image:title>
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      <image:title>Rådgivning</image:title>
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    <lastmod>2023-05-21</lastmod>
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      <image:title>Advisory</image:title>
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    <lastmod>2025-03-05</lastmod>
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      <image:title>We are Empress</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/1600949248462-WYGL8UWSIZPCUQ6NY193/Helena.png</image:loc>
      <image:title>We are Empress</image:title>
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    <lastmod>2024-05-17</lastmod>
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    <loc>https://www.empressconsulting.se/cover-page</loc>
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    <priority>1.0</priority>
    <lastmod>2023-01-23</lastmod>
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  <url>
    <loc>https://www.empressconsulting.se/kundcase/cabinair</loc>
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    <lastmod>2022-05-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/78f80ea3-83a6-4a85-96a1-a476e4be7555/Logo.png</image:loc>
      <image:title>CabinAir</image:title>
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    <loc>https://www.empressconsulting.se/cabinair-eng</loc>
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    <lastmod>2022-02-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/dd9a8cbe-43d7-4d82-9c65-7749ffdf7acf/Logo.png</image:loc>
      <image:title>References - CabinAir</image:title>
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    <loc>https://www.empressconsulting.se/home</loc>
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    <lastmod>2023-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/1598360152705-S8JVL1DK4X71AXVH3S3R/Empress_Photo1_D3_WEB.jpg</image:loc>
      <image:title>Home - WE KNOW E-COMMERCE IN CHINA</image:title>
      <image:caption>Empress Consulting is an independent consultancy firm who specialises in e-commerce and digital marketing in the Chinese market. We educate companies on how to do e-commerce in China, analyse brands’ market potential and offer advisory services when launching an e-commerce business in China. We are a Sweden-China based firm with extensive knowledge about the world’s largest e-commerce market, Chinese consumer behaviour trends and digital platforms. Want to know more? Contact us!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/1602441625290-3VPWLC405C7E2TRQVK3T/Emma+Helena.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>WE ARE EMPRESS We are Emma &amp; Helena, and we are the founders of Empress Consulting. Together we have more than 15 years of experience in China and the Chinese market. We speak the language and understand the culture, which is a key to succeed with your business in China. With our experience in running e-commerce stores in China, we will help you to understand the Chinese digital landscape and prepare you for the world’s largest e-commerce market. Let’s get in contact! /Emma &amp; Helena</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home</image:title>
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    <loc>https://www.empressconsulting.se/clientcases</loc>
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    <lastmod>2022-06-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/fc7d9f8d-57bb-4516-aeac-7042e1499e5a/strat7%2B.jpg</image:loc>
      <image:title>Client Cases</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/d9d77309-21ca-44e6-af62-91af56f9dd5c/Logo.png</image:loc>
      <image:title>Client Cases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.empressconsulting.se/kundcase/strat7</loc>
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    <lastmod>2022-05-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/bc73ea3c-7a68-42ae-962d-7eeb14e40eda/strat7%2B.jpg</image:loc>
      <image:title>STRAT7+</image:title>
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  <url>
    <loc>https://www.empressconsulting.se/strat7-eng</loc>
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    <priority>0.75</priority>
    <lastmod>2022-04-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/bc73ea3c-7a68-42ae-962d-7eeb14e40eda/strat7%2B.jpg</image:loc>
      <image:title>References - STRAT7+</image:title>
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  <url>
    <loc>https://www.empressconsulting.se/kundcase</loc>
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    <lastmod>2022-06-15</lastmod>
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      <image:title>Kundcase</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5efea2c42a199d61a7d19108/f0c811b6-e556-44e1-9623-600543530b63/Logo.png</image:loc>
      <image:title>Kundcase - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.empressconsulting.se/onlinekurs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-12</lastmod>
  </url>
</urlset>

